Digital advertising is everywhere, from YouTube videos to your Facebook page. There’s a reason for that: It’s highly effective. Why? SAUCE Advertising is here to break down the answer. Discover exactly how digital advertising benefits you in this blog. And know that when you’re ready to start strategizing, we’re here to help.
What Is Digital Advertising?
The technical definition is simple: any piece of advertising that’s found online. This can range from those pre-video YouTube ads we mentioned above to simple static ones you see in a website’s banner. Heck, even this blog is a form of digital advertising—did we mention that we can help you plan and execute a strategy of your own?
The ads might be different, but their primary goal is the same: drive traffic to your website. In doing so, they can benefit your business in so many ways.
3 Great Advantages of Digital Advertising
What’s better than reaching your customers where they live?
Advertising digitally lets you do exactly that. Say your customer base is primarily homeowners, ages 30 to 45. Not only can you write and design your ad directly to them, but you can place the ads on websites or pages that they are most likely to visit. In the homeowner example, you could place your ad on a furniture website or at the beginning of a DIY home repair video. In many cases, this targetability takes away a lot of the guesswork that comes with advertising.
You can even take that one step further by customizing your ads for mobile. It’s a whole new way to reach your customers where they already are—especially considering that 61 percent of website traffic in the U.S. happens on mobile devices.
One of the best parts of digital advertising is that there are so many ways to implement it. There are static banner or display ads, video or pre-roll ads, paid social media posting—even blogs and email campaigns count.
With so many options, it can be hard to know where to start. Our advice? Do what makes sense for your specific product or service. If you think directly emailing customers to tell them about specials or remind them why they need your services, try it. If you have goods that will shine in a video ad, try it. You can always adjust your plans and strategies if something doesn’t work (more on that below), but you may never know if something is right for your business unless you go for it.
Gone are the days of worrying whether you put your ad in the right place. The performance of a digital ad is so much easier to track. Whether it’s for a banner ad or a paid social media post, you can easily track key stats, including but not limited to:
- How many new users visit your website
- Click-through rates of display ads
- Pre-roll video completions rates
- Overall ad engagements
And the best part: digital advertising is fast. Not only is your ad getting out there quicker, but if it is underperforming, you’ll be able to see that, pull it from your rotation, and replace it with a stronger one. The sky is truly the limit.
Trust SAUCE With Your Digital Advertising Strategy
There is a lot of information to take in when it comes to prepping a digital ad campaign. The good news: we can take care of it for you. With SAUCE on your side, you can rest easy knowing your advertising in good hands and get back to what truly matters: running your business.
That peace of mind is just one call away: 262-650-8300.