As a small business owner deciding where to focus your advertising dollars, the options can seem overwhelming. With so many to choose from, it’s hard to know where to start. In this blog, your SAUCE Advertising experts share some of the reasons why direct mail campaigns have a major impact—and why this traditional tactic should be a solid component of your advertising strategy.
Essential Benefits of a Direct Mail Campaign
Puts You in Your Customers’ Hands
Because much of today’s advertising has moved online, a good direct mail campaign can be a major advantage for your company. Why? Because physical mail stands out more than its digital counterpart. Your customers are receiving less physical mail than ever before, so when they do, they take notice. In fact, according to the Data & Marketing Association, customers engage with 96 percent of direct mail they receive.
Targets Your Best Customers
When you set up a direct mail campaign, you’re able to target specific customer groups based on their individual needs for your services. Instead of advertising to everyone, this enables you to maximize your investments in the areas where you’re most likely to succeed. You can focus on existing customers for repeat business or target new ones in specific locations based on their geography and demographics.
Increases Your Credibility
By putting your brand in your customer’s hands, direct mail helps set you apart as a trusted service provider—a real, local business that cares to engage with its customers. Those customers can immediately see your address and phone number. They also notice your business logo and colors right away. Potential and current customers will become more familiar with and loyal to your brand as you continue to send mail.
And the statistics back it up: The average response rate for a piece of direct mail is about 2.7 – 4.4 percent, a huge leap from the .6 percent email response rate.
Complements Other Advertising Strategies
While direct mail marketing can take a fair share of your advertising budget, it can also be used as part of a multichannel approach. On your mailer, you can include a link to your website, Facebook page, or another platform to further engage your customers. You can also send them eblasts to remind them to check their mail. Either type of advertising works to reinforce the other, creating a well-rounded advertising strategy for your business.
Direct Mail Campaigns Are Easy With SAUCE on Your Side
You can count on the experts at SAUCE to guide you in the right direction when it comes to planning your next direct mail campaign. From concept to creation, we’re here each step of the way. Let us design a direct mail campaign that will help you stand out from your competitors and make an impact that your customers will remember. Call us today or contact us online to get started right away.