Digital marketing trends are always changing. They can be hard to keep up with—if you don’t stay on top of them. Fortunately, SAUCE Advertising does. We keep up to date on the industry, and we use that knowledge to help you grow your business. In the blog below, our experts share five of the biggest marketing trends for 2021 and beyond.
This one isn’t so much a digital marketing trend as it is a key to sustaining your business in general. Whether people are reaching you by phone or over the internet, providing them with friendly and timely service is critical. Everything should start with meeting customer needs on a consistent basis to build loyalty. That trustworthiness is like wildfire because when it catches, it spreads—all it takes is one satisfied customer touting your business to others for you to build a faithful consumer base.
From quick trivia games to thought-provoking questions, we’ve all seen content online that’s hard not to engage in. These are perfect examples of interactive content, and it’s exactly what your users are looking for online. Posting things like eye-popping imagery or do-it-yourself tips (especially on social media, where you can reach tons of people) draws in customers, keeps them around your brand for longer, and encourages them to share it with their friends. Interactive content is also a way to engage with customers beyond providing or selling them products and services.
Be honest: Would you rather see an ad geared specifically to your interests or one that has nothing to do with you? Digital content trends are shifting away from generic, one-size-fits-all marketing strategies. By customizing your ads to your specific customer base rather than everybody at once, you’re likely to see an increase in business.
Certain platforms, like email campaigns, are perfect for personalization. The lists you use for distribution can be tailored to either a targeted group of customers or to prospective customers. From there, you can write each email to further appeal to the buying stage that your customers are in and really seal the deal. And SAUCE happens to know a thing or two about creating successful email campaigns—call to work with our experts today.
Many social media posts in 2021 center around some sort of video content, whether it’s a product or service demo, a presentation, or educational info. This is because video content has been proven to be more engaging to customers compared to simple text. The same goes for your website, too.
In all, a whopping 72 percent of consumers prefer videos to just text. This is one digital content trend that has only gained traction, and by the looks of it, it’s not going away anytime soon—if ever.
SAUCE stays at the forefront of SEO and website design. That’s how we know that one of the best practices out there right now is making sure your site is compliant with standards set by the Americans with Disabilities Act (ADA). These standards help make sure your content is as widely accessible as possible, including to those who might have visual or other impairments.
For example, rather than having rigid guidelines when it comes to elements like text font and color, you can implement certain add-ons and features that let your users customize their experience. So if a user has a hard time reading smaller text, they can enlarge it with the press of a button. Or maybe the letters are too close together for them to see properly—they can increase the spacing between them and make things easier to read.
Need Help? Start at SAUCE
Keeping up with both marketing and operating your business is a lot. Let SAUCE handle the advertising stuff. Our expert content creators write and design with these trends and more in mind, no matter what your needs are.
Give us a call or contact us today to chat about your business.