Whether we use impressions-based digital ads or paid search, our experts will recommend starting with a minimum ad spend depending on how competitive your industry is. However, the higher you spend, the greater the return. For example, with a paid search campaign, jumping from a 30 percent impression share to 40 percent will cost more per month. No matter what, our experts will schedule your digital advertising consistently, seasonally, and always to give you a constant, ongoing ad presence.