Your website is often your customers’ first impression of you. In many cases, it can make or break their decision to choose you over the competition. That’s exactly why it’s not enough to build a functional site and call it “done.” You need to update it with consistent, fresh, and relevant website content. But how do you go about doing that? The web experts at SAUCE Advertising are here to help—below, we’re sharing tips to help you get started.
The Ever-Changing Web Landscape
Web design is constantly changing. Believe it or not, it has less to do with technological advancements as you may think. It’s more about how your customers use your site. Their wants are changing just as constantly as the web. What they respond to now is different than what it used to be even a year ago. Customers want clear, concise, and fresh website content that provides them with real value.
Creating Website Content Based Around User Need
Today, analytics and brand strategy can help you design a user-friendly site based around your customers’ desires. You can see what customers get out of your site and use that information to boost areas of interest as well as weak spots.
“We provide users with targeted content that helps them throughout their user experience,” says Tina Chovanec, president and owner of SAUCE. “By mapping out our users’ needs and intents instead of focusing solely on keywords, we are able to accomplish that. Once we know what the user needs, we can circle back and produce good website content that enhances the experience while organically driving traffic to your website. Plus, writing for the user first will always help to bump your site higher on results pages.”
Live and Die by SEO and Google Rankings
Like it or not, your website’s success depends largely on where you rank in Google search results. Its goal, just like yours, is to provide maximum value to its users. And the way to succeed on that front is to post regular, relevant, and valuable content.
“Every time you enhance content or add a new page, Google will recrawl your website to see the new information and index those,” says Tina. “And that’s a good thing—we want search engines to understand that your site has relevant content. It positions you as the experts in your field.”
Find Ways to Stay on Top
Of course, you have to keep up with best practices for your site to be relevant, but there’s something to be said for innovation, too—it can often win customers over.
By experimenting and testing new or different web elements like forms, templates, and extensions, you can discover features that may improve user experience in a way no other method could. Pair that with fresh content and your website could stand head and shoulders above the rest.
Need a Website Content Strategy? Add Some SAUCE to Your Business
Whether you still have questions about the importance of updating your site or you need website content writing, SAUCE is eager to help. Our experts know web design, SEO, and best practices like the back of their hands. Call or contact us today to start your enhancement or redesign.