Whether you’ve started a new business or are looking to rebrand, a great business logo plays a strong role in your identity. Besides facilitating brand loyalty, the best logo design catches your customers’ attention, sets you apart from the competition, and provides insight into who you are as a business.
But what’s involved in the logo design process? The experts at SAUCE Advertising are here with a few factors to consider. Call us today with questions—or to design a logo for your business.
Choose a Design You Love
The logo design process isn’t too complicated—but it can be challenging to come up with a design you know you’ll be happy with for years to come.
“It’s easy to underestimate the importance of your logo because it seems like an easy thing to change,” says Tina Chovanec, president and owner of SAUCE Advertising. “And while the design itself isn’t difficult to change, you have to consider all the places your logo needs to change and the expense that comes with that.” This could include signage, vehicles, apparel, and advertising. Once you factor all of this in, a logo design becomes a very important move.
“That’s why you have to trust an agency that has an understanding of your brand,” Tina says. “And that’s what SAUCE is really good at.”
Start With the Basics
When SAUCE starts working on a new logo for a client, we ask the client to provide examples of what they like. This could be from other businesses in the same industry. If the client doesn’t have any examples to start with, we go the other direction—we ask them what they don’t like. We also begin the process with simple color choices and the overall look they like–whether it be a modern or more traditional style.
No matter what the client prefers, Tina’s number one recommendation is simplicity. “Many people try to create a logo that incorporates too many things,” she says. “A more simple, classic, and clean design will be a stronger logo with more versatility.”
The same can be applied to color and font choices. Most logos will usually be designed with two or three colors. Simple fonts make it easier to read your business name, especially in smaller versions. No matter which design you choose, it’s important that the focus of the brand name or graphic element stands out to catch your customer’s attention.
The SAUCE Logo Design Process
Once SAUCE has gathered the client’s initial preferences, there are usually about three to five rounds of internal agency drafts to finesse various elements and arrive at the best logo design(s). Once one or more designs make it to the final stages, SAUCE will present them to the client.
“We only present logos that we feel strongly about from a brand perspective,” says Tina. So, if SAUCE presents three to the client, they stand behind the strength of brand identity for each one.
Create Your Perfect Logo With SAUCE
When it comes to creating an eye-catching, memorable logo that makes you stand apart from the competition, save time and money by investing with an expert. When you work with an agency like SAUCE, you’ll be satisfied with your logo in all the places you need to use it—for many years to come.
Ready to get started on your new logo? Call SAUCE today or contact us online.