Media: Digital

Village Paint & Design is just one of our clients that understands the value of co-op. Thanks to Hunter Douglas and Benjamin Moore, Village Paint takes advantage of co-op advertising dollars in exchange for promoting its product lines and corporate sales.

That’s where SAUCE gets to work. Our expert media director, Jane Fischer, strategizes and buys digital ad space for Village Paint & Design (as well as the store it’s located in, Village Ace Hardware). From there, we build the ads using corporate branding and promotional materials, then customize the campaigns with our own creative and engaging calls to action.

And the results speak for themselves—with nearly half a million impressions served and more than 13,000 interactions last spring, the campaign brought in 800 new users to our client’s website. Google Analytics ranked it the number one driver of website traffic ahead of direct and organic Google users.