Expert Annual
Ad Planning
Expert Annual Ad Planning
TOP 3 BENEFITS
Expert control and execution of budget and programs
Consistent branding across all ad platforms
More bang for your media dollars
Expert Annual Ad Planning with SAUCE
Ad planning can set your business up for success–so it makes sense to team up with an expert in the field to determine strategy. Your advertising budget works harder for you when you work with professionals who can strategize, schedule, produce, and measure the effectiveness of your advertising from start to finish. And that’s where SAUCE Advertising comes in.
What Are the Benefits of an Annual Ad Plan?
One of the top benefits of an Ad Plan is that it sets your strategy and budget for the year in a single document. All your monthly advertising programs, including blogs, eblasts, and media campaigns (direct mail, TV, radio, digital advertising, and more) are included. And with owner and president Tina Chovanec’s more than 30 years of experience in the advertising world—along with her creative team—you can be assured we understand your brand inside and out.
Another major benefit is that it allows our team to deliver consistent content. From design to copy and project to project, the feel will be the same. “Your postcard and digital ads look like your website,” Tina explains. “Creating this cohesive brand message across all your advertising efforts is essential for your customers to know who you are and what you do—and most importantly, why they should partner with you.”
On top of this, the SAUCE team also has access to other value-added programs and bulk pricing that can maximize your ad spend even further.
What Goes Into an Ad Plan?
SAUCE’s Ad Plans are structured with an overview of the budget by services, followed by detailed programs and their costs. Plans also include options for additional consideration—programs that may not fit within your current budget or those that were previously of interest.
While we design your Ad Plan with certain goals in mind, they’re always a work in progress. “Ad Plans can be updated as the year goes on,” says Tina. “We do that as your needs evolve—and so you can see the total picture on ad dollars spent at any given point in the year.”
Recommended plans are sent with an invitation to discuss, either in person, by phone, or virtual meeting. The final plan is then approved by the client once we’ve adjusted dollars or programs.
What Happens Once the Ad Plan Is Approved?
First, our media director makes media buys and determines final run days and due dates.
The plans also go to our project managers so they can begin to schedule work for the year. They distribute and manage the deadlines for our creative team. In general, our agency works about four to eight weeks ahead of any deadline, getting our final creative to our media partners well ahead of launch. They keep clients in the loop on edits and approval along the way. Finally, the plans go to our controller, who closes the loop with the billing process.
Plan Your Advertising the SAUCE Way
Are you ready for customized ad planning to help your business grow? Find the right mix of advertising projects and strategies for your business by getting in touch with us today. Call us at 262.409.4750 or contact us online: tina@sauceadvertising.com.
Expert Annual Ad Planning with SAUCE
Ad planning can set your business up for success–so it makes sense to team up with an expert in the field to determine strategy. Your advertising budget works harder for you when you work with professionals who can strategize, schedule, produce, and measure the effectiveness of your advertising from start to finish. And that’s where SAUCE Advertising comes in.
What Are the Benefits of an Annual Ad Plan?
One of the top benefits of an Ad Plan is that it sets your strategy and budget for the year in a single document. All your monthly advertising programs, including blogs, eblasts, and media campaigns (direct mail, TV, radio, digital advertising, and more) are included. And with owner and president Tina Chovanec’s more than 30 years of experience in the advertising world—along with her creative team—you can be assured we understand your brand inside and out.
Another major benefit is that it allows our team to deliver consistent content. From design to copy and project to project, the feel will be the same. “Your postcard and digital ads look like your website,” Tina explains. “Creating this cohesive brand message across all your advertising efforts is essential for your customers to know who you are and what you do—and most importantly, why they should partner with you.”
On top of this, the SAUCE team also has access to other value-added programs and bulk pricing that can maximize your ad spend even further.
What Goes Into an Ad Plan?
SAUCE’s Ad Plans are structured with an overview of the budget by services, followed by detailed programs and their costs. Plans also include options for additional consideration—programs that may not fit within your current budget or those that were previously of interest.
While we design your Ad Plan with certain goals in mind, they’re always a work in progress. “Ad Plans can be updated as the year goes on,” says Tina. “We do that as your needs evolve—and so you can see the total picture on ad dollars spent at any given point in the year.”
Recommended plans are sent with an invitation to discuss, either in person, by phone, or virtual meeting. The final plan is then approved by the client once we’ve adjusted dollars or programs.
What Happens Once the Ad Plan Is Approved?
First, our media director makes media buys and determines final run days and due dates.
The plans also go to our project managers so they can begin to schedule work for the year. They distribute and manage the deadlines for our creative team. In general, our agency works about four to eight weeks ahead of any deadline, getting our final creative to our media partners well ahead of launch. They keep clients in the loop on edits and approval along the way. Finally, the plans go to our controller, who closes the loop with the billing process.
Plan Your Advertising the SAUCE Way
Are you ready for customized ad planning to help your business grow? Find the right mix of advertising projects and strategies for your business by getting in touch with us today. Call us at 262.409.4750 or contact us online: tina@sauceadvertising.com.
ARTICLE / PODCAST
Identifying the Best Advertising Strategy for Your Business: Marketing Smarts Live Show
SOURCE: GEORGE B. THOMAS • MARKETING PROFS • JULY 13, 2022
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own— and they can’t,” Rebecca Bugger says in this episode of Marketing Smarts.
Rebecca, an advertising expert, nails down some universal truths: Your website should be intentional, informative, and easy to navigate; you have to know where your advertising audience is spending its time; and you can’t just pick one facet of advertising—you need a combination of tactics.
“One strategy is not going to be enough. Just having ads appear on Google is not enough. Just having a billboard is not enough,” she says.
Facebook and Google have become, even if not what Rebecca refers to as “monsters under the bed,” large and complicated and unwieldy creatures, because their digital advertising game has gotten so complex it’s impossible to keep up on your own.
“I get two calls pretty consistently…. One is, ‘I’ve been doing it this way for 10 years and now it’s not working and I don’t understand why.’
“It’s because…it’s changing every single day, it is becoming something that we have to consistently be watching,” she explains.
“You can’t set a campaign up on Google or Facebook and just let it run anymore,” she says.
Back in the day, times seemed simpler. Advertising, Rebecca and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn’t.
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own— and they can’t,” Rebecca Bugger says in this episode of Marketing Smarts.
Rebecca, an advertising expert, nails down some universal truths: Your website should be intentional, informative, and easy to navigate; you have to know where your advertising audience is spending its time; and you can’t just pick one facet of advertising—you need a combination of tactics.
“One strategy is not going to be enough. Just having ads appear on Google is not enough. Just having a billboard is not enough,” she says.
Facebook and Google have become, even if not what Rebecca refers to as “monsters under the bed,” large and complicated and unwieldy creatures, because their digital advertising game has gotten so complex it’s impossible to keep up on your own.
“I get two calls pretty consistently…. One is, ‘I’ve been doing it this way for 10 years and now it’s not working and I don’t understand why.’
“It’s because…it’s changing every single day, it is becoming something that we have to consistently be watching,” she explains.
“You can’t set a campaign up on Google or Facebook and just let it run anymore,” she says.
Back in the day, times seemed simpler. Advertising, Rebecca and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn’t.
WATCH THE FULL VIDEO