When running a business, it’s easy to think you can “DIY” branding your company—or that you don’t need it at all. At SAUCE Advertising, we get it. We’re a small business ourselves. Our experts all wear different hats to keep the ship churning. So, we understand the impulse to want to do things yourself.
To that, we say this: Why add another thing to your plate? Why not work with a branding expert to save yourself time, strengthen your position in the market, and build long-term loyalty with your customers? In this blog, SAUCE’s own in-house branding pros share the benefits of working with a team like ours. Read it over, and when you’re ready to take advantage of a partnership with us, give us a call at 262-650-8300.
First, What Does a Branding Expert Do?
The term “branding” is a deceptive one. It has to do with your name and logo, of course, but also so much more than that. It’s your identity. It’s your business’s voice, its messaging, its persona.
Working with a branding expert helps you develop all that. It’s someone who will sit down with you, get to know you and your business, and develop goals. They’re almost a sort of business coach, helping you create a foundation for marketing and drive sales and promotions. They help you connect with your customers and build trust among them.
Case in Point
A new client recently came to SAUCE looking to update their brand. The company, a multi-family office, had several businesses under its umbrella and wanted to unify them. Our branding experts met with the client and learned its history and goals. Then, using that history, we worked with them to develop a new brand. That included the surface-level ideas, including their name—which we came up with based on their rich history—and tag line.
But it also included the deeper-level details: We created a clear and consistent tone, defined the right message, and framed it all using a brand-new website. It was the fuel, they told us, that’s now propelling the unified company forward as they help entrepreneurs and business owners like you reach new heights in their professional and personal lives.
Here’s Why It Pays to Work With an Agency Like Ours for Branding
A Local Business Just Like Yours
SAUCE got its start in Southeastern Wisconsin as a little office with a lot to offer. And because we’re small and local, we know what it takes for businesses like yours to survive because we’re in the same boat. We work with you to develop the right branding, not for you.
35 Years of Experience in the Industry
We might be a small, locally owned business, but we’ve been around the block a time or two in our day. Our experts have been helping clients brand and advertise their businesses since 1990. We’ve learned how to adapt and take advantage of emerging technologies, roll with the punches, and keep in close contact with our partners every step of the way.
As Accessible as It Gets
At SAUCE, we love to collaborate, both with you and within our team. We make ourselves available just about everywhere, from cell phone and email to in-person and Teams meetings.
Brand Your Business the Right Way With SAUCE
Consistent branding across all platforms helps build trust and credibility between you and your customers. And that just happens to be our strong suit here at SAUCE. Save yourself time and stand out in your market by working with us. Call us today at 262-650-8300 or contact us online to get started.