Serve Customers Digital Advertising Right Where They Live
Serve Customers Digital Advertising Right Where They Live—in Metro Milwaukee and Beyond
Whether you’re trying to find a new recipe for dinner or simply checking the weather, it’s hard to go online and not see digital advertising. There’s a reason for that. Actually, there are several (which you’ll find below), but the biggest one is that these ads work. They meet your customers where they already “live,” in places online that they visit regularly. Take it from your local ad experts here at SAUCE Advertising—we write and design digital ads nearly every day for our clients. Let us walk you through all the reasons to invest in digital advertising with SAUCE. Then when you’re ready, let’s create an Ad Plan together that meets your needs—call us at 262-650-8300.
What Is Digital Advertising?
Digital ads are versatile, trackable ads that appear on the Internet-connected devices you use daily—smartphones, laptops, even on smart TVs. They can be simple banner ads, online videos, email campaigns, and more.
The trick to a digital ad’s success is reaching the right audience. That becomes a whole lot easier when you place them digitally. SAUCE connects clients with their customers right where they are with ads suited specifically for them. We also track how your ad is doing with stats such as:
We can put your ads out there quickly, track them immediately, and even replace underperforming ones with stronger, more targeted versions.
Here’s What We Can Do for You
You may think of digital ads as those simple banner ads you see on your favorite websites. And they can be. But the scope of digital advertising is so much larger—and includes much more than you think. At SAUCE, we create them all:
Online Videos and Display Ads
They say a picture is worth a thousand words. So, what would a video be worth?
Videos lead to stronger emotional engagement, higher message recall, and better brand lift. Creating one—which SAUCE also writes, edits, and produces—as a digital ad quickly informs viewers of your business and positions it as a top choice for customers. We can then repurpose those videos on other platforms like social, streaming TV, and your website.
Paid Search
When you search for something on Google, and the first couple of results are “sponsored” content? That’s paid search—another service SAUCE specializes in. We’ll determine the right keywords to bid on (those your potential customers may search) and help position your business as one of the top answers to their searches. It’s an effective way to drive traffic to your website.
Email Campaigns
SAUCE makes it easy to engage your customers through personalized email campaigns. They allow you to promote certain products or services, send out surveys or links to rating websites (or leave Google reviews), and drive more traffic to your website. Plus, you can easily change messages and offers, track how many “opens” your emails receive, and adjust your messaging as necessary.
Trust SAUCE With Your Digital Ad Strategy
We know—that’s a lot of information all at once. The good news is that SAUCE can strategize, create, and manage digital advertising for you. With us on your side, you can rest easy knowing you’re in good hands. Let’s partner on an annual Ad Plan today. Call us at 262-650-8300 or contact us online.
FAQs
Much of that is determined during our Ad Planning phase, which happens long before any ads are placed. Our recommendations are based on our principal’s 35+ years of experience in the business, as well as the data behind past campaigns. When we sit down with you, we’ll recommend the right budget based on your goals, the type of customers you want to target, and what platforms will work the best to reach that demographic. Then we can see which ads work and which don’t, and reallocate your budget accordingly.
Paid traffic starts as soon as your ads begin to run. But remember that running ads consistently and giving the appearance that you are always advertising is key. Therefore, it may take some time to see an increase in conversion rates simply because the ads need enough time across placements to generate views. In general, you may begin to see positive and reliable returns on your investment as early as 90 days or so.
Simply put, we make it a point to understand you and your business. That way, we understand your ideal customers and their specific traits, including zip codes and online behaviors. We work with digital platform experts to target the right audience, ensuring your ad dollars are never wasted on people who have zero interest in your help.
All you need to provide is your go-ahead—our team handles everything else. We do all the heavy lifting, from writing and designing your ads to placing and monitoring them. You’ll get approval rights and reporting so you can track how well it’s going, but you can leave the work to us and get back to what matters most: running your business.
Whether we use impressions-based digital ads or paid search, our experts will recommend starting with a minimum ad spend depending on how competitive your industry is. However, the higher you spend, the greater the return. For example, with a paid search campaign, jumping from a 30 percent impression share to 40 percent will cost more per month. No matter what, our experts will schedule your digital advertising consistently, seasonally, and always to give you a constant, ongoing ad presence.
