The Crème de la Crème: Work With SAUCE on an Advertising Plan
The Crème de la Crème: Work With SAUCE on an Advertising Plan
Annual Expert Planning
Running your advertising, believe it or not, is a full-time job: For it to work, you need to have a plan. At SAUCE Advertising, that’s the best way to work with us. Here are the ins and outs of how to work with SAUCE, both on an annual advertising plan and a project-by-project basis. And when you’re ready for that plan, give us a call at 262-650-8300.
A Taste of How to Work With SAUCE
Annual Ad Plan
An Ad Plan is a single document that sets your advertising strategy and budget for the year. It’s structured with an overview of your budget by services at the top, with detailed program descriptions—such as a new website, direct mail campaign, or set of digital ads—and their costs. It can also include options for additional consideration, such as programs that may not fit within your current budget or those that were previously of interest.
The plan is a work in progress and can be updated as we go. For example, if certain programs don’t fit within your current budget, we can add them later.
Once the Ad Plan is approved, it lands in the hands of our in-house management team. SAUCE’s media director buys the media, our project manager schedules work and manages deadlines, and our controller handles the billing. Job tickets are opened for our creative team.
We work about four to eight weeks out from deadlines. This ensures all campaigns in your Ad Plan are completed on time, and recurring ones like blogs and eblasts are finished consistently. That timeframe also lets us deliver the final creative files in plenty of time to our media partners.
Project-by-Project Basis
Not ready for a full Ad Plan? No worries. We’re happy to work with you on a project-to-project basis. It’s exactly what it sounds like—bring your individual needs to SAUCE and “sample” us. From building out a new website to starting paid search or creating a direct mail campaign, have a taste of how we roll before you sign on for more.
A Small Business With Big-Time Flavor
Whether you’re looking for an annual strategy or need help with specific projects, creating an advertising plan with SAUCE is one of the smartest things you can do. There’s a reason why our experts have been doing this for more than 35 years, helping small business owners manage their websites and ads, and bigger companies strategize through multiple programs. It’s because advertising is easy with SAUCE on your side.
Find out for yourself today. Call us at 262-650-8300 or contact us online to discuss the right advertising plan for you.
