Organic Social Media From Our Farm to Your Table
Organic Social Media From Our Farm to Your Table
Social media and how you use the Internet to advertise your business are always changing. From choosing the right platforms to staying on top of ever-changing best practices, it can be overwhelming. It won’t be when you have SAUCE Advertising on your side. We handle it all for you, including concepting, writing, designing, and scheduling posts—so you don’t have to. See how we can help grow your business below. Then, when you’re ready to discuss adding social media to an annual Ad Plan with us, call 262-650-8300.
What Is Social Media?
Sure, you don’t need us to define it for you. Facebook and LinkedIn, as well as plenty of others, have been around long enough that you know what they are. When we ask, “What is social media,” we mean it more as “What can social media do for you?” And to that, we say: It can be a boon for your online presence.
Best practices recommend key elements of a graphic text and call to action (CTA) to follow the user journey. Think of them as “mini billboards,” designed to compel the user to engage, read the full caption of your post, and ultimately drive them to call or visit your website. Just like digital advertising, social media reaches customers right where they already live. But it’s different—and important—in that you get to share new messages with customers consistently. It’s immediate, it’s targeted, and it’s strategic. At least it is when you have SAUCE on your side, managing it.
A Balanced Social Diet: Organic Posts and Paid Ads
“Organic” is a term that simply means an unpaid marketing or advertising opportunity. In social media terms, this usually means posting content to your own page. From simple text updates to graphics and videos—all of which SAUCE writes and creates for you—it’s a great way for you to stay in front of customers and drive traffic to your website. And it keeps your base engaged.
But another part of a winning social media strategy is boosting and promoting ads across platforms. Where organic posts reach those who follow you, paid ones enable you to push your content onto the plate of a greater number of potential buyers. SAUCE, for example, uses data to target specific customers, including age and income ranges, location, or whether they interact with similar brands or services. And according to statisticians, it works—it’s reported that for every one dollar spent on social advertising, you get an average of $5.20 in return.
Season Your Social Media Strategy With SAUCE
Running successful social media accounts may seem easy, but it’s more challenging than you think. SAUCE is here to simplify it. Our strong, in-house creative writers and designers know what it takes to succeed, and they’re ready and excited to build your distinctive online presence. Let’s work together. Call us today at 262-650-8300 or contact us online to discuss an Ad Plan.
