Direct Mail: A Prix Fixe Menu
Direct Mail: A Prix Fixe Menu
There are so many ways to take your advertising digital today. So, why does direct mail still work so effectively? The answer is simple: Physical postcards and other mail pieces stand out. For one set price—a prix fixe menu, if you will—SAUCE Advertising will completely manage and deliver your next campaign, from lists and creative to printing and mailing. Here, direct mail is our traditional media specialty, one that complements a digital program. Talk to us about adding direct mail to your Ad Plan and set yourself up for annual success: 262-650-8300.
Serving Up Specials Directly to Your Customers
A direct mail campaign by SAUCE enables you to target specific customer groups. You don’t spend money advertising to everyone. You can maximize your investment by simplifying the menu, whether that’s to new or existing customers. Plus, with physical and branded mail that customers can hold onto, you set your company apart as a trusted service provider. That goes double when customers see it’s from a local business—one that cares to engage with its audience. And once again, the numbers tell the story. The average response rate for a postcard or other mailer? It’s between 2.7 and 4.4 percent, a nice leap from the .6 percent email response rate.
How SAUCE Spices Up Your Direct Mail Plan
A direct mail campaign is only as good as the list of people we send it to. That’s why we make that our starting point. Whether we need to buy a list of new prospects or target your current customers, we’ll curate the perfect list. We will also manage your lists for future use, adding and removing recipients.
Our talented in-house writing and design team then gets to work, crafting custom messaging and design. We create oversized, full-color cards that stand out in your customers’ mailboxes. And when it comes to delivering postcards and other mail pieces, count on us to time these “drops” to pace scheduling and sales fulfillment.
Direct Mail Pairs Well With a Multichannel Strategy
Advertising works best when each individual ad complements one another across multiple platforms. Your mailers can be an important part of that strategy. We can include a QR code that sends customers to your website, Facebook page, or another platform.
Direct Mail Solutions Made Easy With SAUCE
From concept to creation, our in-house creative and production team is here to help you stand out from your competitors. Let’s discuss how an Ad Plan can make an impact your customers will remember. Call us today at 262-650-8300 or contact us online.
