It’s no secret that leveraging social media platforms is essential to successfully advertising your services. But with so many apps and channels out there, finding the right one for your business can be tricky. That’s where SAUCE Advertising comes in. Below, we’re sharing our guide to the top social media apps out there—and how best to use them. Read it over, and if you still have questions, be sure to call us today for answers.
The Biggest Social Media Platforms for Business
For many, Facebook is their go-to place for social media advertising. And with good reason—as of 2022, the platform boasts nearly three billion active users.
It’s a great avenue to reach your intended audience, no matter who they are. And you can do it in a number of ways—whether that’s posting behind-the-scenes photos of your services, videos of your processes, or links to your website. Utilizing paid advertising can be a huge advantage on Facebook, too. Not only can you find your specific customers on the platform but you can also send ads directly to them. You can even highlight specific goals you want to achieve, from driving website traffic to getting people to fill out a contact form that you can use later.
If you’re looking for a place to start your social media marketing campaign, consider Facebook as your gateway.
Think of Instagram as Facebook’s sibling—and not just because they’re owned by the same company. You can do many of the same things here, including paid and targeted ad campaigns.
The difference is that Instagram is a highly visual platform. In order to succeed, you’ll need to focus more energy on creating photos and videos that will catch the eye and get your customers to stop scrolling through posts. This could mean posting a step-by-step instructional video on your processes or sharing expert advice. Just remember that snappy visuals or creative graphics will go a long way with your audience here.
Twitter is an interesting platform for businesses to use. On the one hand, it’s much more focused on clear and concise messaging—you only get 240 characters or less to get your point across.
On the other, it can be the perfect place to develop your business’ voice. By posting short updates, headlines, polls, or links to your website or blog, you can really nail down your messaging without getting bogged down in specifics. Research also shows that most users interact with brands on Twitter when they’ve had either a great experience or a terrible one. Whichever it is, you can use your Twitter presence as a customer service tool, helping you show your customers that you’re accessible and ready to help.
This is a platform created specifically for business professionals. So if your company deals more in the business-to-business (B2B) space than in the business-to-consumer (B2C) one, this can be the perfect place for you.
But even if your services are geared more towards individual consumers, it can be a great way to simply engage with other professionals, both in your field and outside it, and expand your audience. Tell them what you’ve got going on or discuss a recent obstacle you’ve had to overcome and how you did it. LinkedIn is also moving more into the video realm, so you can take the content you’ve made for platforms like Facebook and Instagram and try them here.
This is also a helpful tool in the hiring process—you can post job openings here to find more qualified candidates.
The Rest of the Field
Besides the big four, there are many other popular social media platforms that could help you promote your business.
Pinterest is another highly visual medium used primarily by people looking for ideas and inspiration. It can be a good place to show off the same types of photos or videos that you might post on Instagram (as well as letting people know you’re there to assist with whatever project idea they might have).
Snapchat is a mobile-only platform designed for sending videos and photos and posting stories that disappear after 24 hours. For businesses, utilizing the stories feature can be beneficial in advertising specials or deals, but keep in mind that your posts are temporary—and only those who follow you can see your content.
TikTok is the newest of the bunch, and while there’s something to be said for sticking with what’s current, keep in mind that the platform’s users are primarily Gen-Z.
Partner With the Pros at SAUCE
SAUCE’s experts are well-versed in these social media platforms—so let us help you use them as an extension of your brand. From writing and scheduling engaging posts to targeting audiences with compelling ads that sell, leave your social media advertising to us so you can do what you do best: serve your customers.
Get started today by calling or contacting us online.