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Did you know that nearly 94 percent of businesses are active on Facebook?

Or that searches for local business increased 23 percent from February to May of 2020?

Whether you’re on social media or not, being present on its platforms is a must for your business. The good news? SAUCE Advertising is built to help you manage your profiles the right way. Below, we’re sharing some of our best social media tips you can use to succeed. Read them over, and call us for more advice and guidance.

What Makes for Good Social Media?

Conquering social isn’t about diving in and tackling all platforms at once. It’s about connecting with your customers on a more personal level and building a relationship with them.

“Quality and quantity of posts on a singular platform always wins on social media,” says Dan Marz, senior copywriter and creative lead at SAUCE. “For social to be successful, you need to provide content that users want to view and makes them come back for more.”

So with that in mind, how do you strategize and make yourself stand out among that 94 percent of businesses?

Top Business Tips for Social Media

Understand Where Your Audience Lives

There are a ton of different social media platforms—Facebook, Twitter, Instagram, and Snapchat are only the beginning. Users are branching out into new apps, and already-established platforms are evolving, too, such as LinkedIn and its foray into video content or Twitter allowing uncropped photos on posts.

While posting regular content for your followers is critical, routinely sharing things on every single platform is unrealistic. At least, not until you get a handle on one of them first.

That’s why knowing your audience is so important. By focusing on your customers and the social networks they use the most, you can create and post content regularly—and have a greater impact on your business.

For example, if you sell or specialize in high-quality, visually stunning goods (think jewelry or clothing), you’d be smart to utilize platform like Instagram or Pinterest—two mediums tailor-made for pictures. Or if you’re trying to connect with a more professional, business-oriented crowd, focus your efforts on LinkedIn.

Find the Social Media Strategy That Works for You—Including Social Ads

The next step is deciding how to best leverage your platforms. “Standard social posts should inform and promote engagement among your customers,” says Tina Chovanec, president and owner of SAUCE. “Sharing blogs drives traffic to your website and positions your company as the expert.”

And then there’s social media advertising, which can help you boost your following too—if you’re willing to invest in it. “Paid social advertising enables you to put content in front of a targeted audience to help drive traffic and improve sales,” Tina says. “While it’s not as organic as simply posting on your feed, it can be a more direct way to meet your goals.”

So it’s up to you to decide how best to communicate with your customers. Are you trying to boost online sales or increase brand awareness? Drive website traffic or share information? By setting realistic goals for your business, you can scale your social media presence in an effective and consistent way.

Showcase Your Personality

In part, showing off your business’ value to customers is what social media is all about. But establishing trust and building relationships is just as important.

Your customers use social media to find content they can engage with. That’s why infusing your posts with your unique personality is critical to your social media success. In fact, according to Sprout Social, statistics show that:

  • 86 percent of users want brands to be honest.

  • 83 percent want brands to be friendly.
  • 78 percent want to see helpfulness.
  • 72 percent enjoy humor from brands.

So the more you showcase your personality, the more relatable and trustworthy you become.

Embrace Video Marketing

Once you’ve mastered a consistent presence on social media, it’s time to get visual. Social media video content is an important cog in today’s marketing world. Between live, long-form, and short-form material, social videos are viewed and shared the most out of any type of content.

Platforms such as Facebook and Instagram even build parts of their algorithms based on promoting video in user feeds.

Plus, video content is proven to be much more effective than sharing links—so much so that it gets 73 percent more engagement.

Looking for More Social Media Tips and Tricks? SAUCE Has You Covered

From offering social media tips for small businesses to physically helping you promote yours, SAUCE has the experience and the expertise to help you thrive.

It all starts with an online message or phone call: 262-650-8300.

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